Yesterday I read an article about CEO, Mike Jeffries of Abercrombie & Fitch. The article was entitled “why he hates fat chicks”, the article goes on to explain that “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either,”. The question was raised last night on my FB page and lots of people both men and women weighed in (no pun intended). Are you trying to tell me that the definition of “cool” is if you are a women you only wear a size 10 (average women’s size is a 12) and you only can wear up to a size large women’s top? I mean buddy have you heard of boobs??? On the men’s side they carry XL and XXL but that is only because they would like an athletic male to shop their stores! If you look up the definition of “cool” in the Webster dictionary the term is to refer to weather or climate. How bright is this guy?
I am a confident women. So my feelings were not affected by this article. I also don’t have children. But I can tell you this. When kids grow up today its hard enough to fit it. I think we all are against bullying! Why can’t you be different? I have lots of friends and they are all different! I love them for that! I don’t care if they wear a paper sack I love them for who they are, not what they are wearing and I could really give a shit less what size they are, but I can tell you I care about the size of their heart! If I am being honest I would not shop at Abercrombie because the clothes are too ordinary and its the same old black, white and navy and a little to casual for my taste. Clothes are an expression of who you are!
This article infuriates me because it leads me to believe by being different this can mean so many different things like if you have a learning disability or are mentally disabled that you are not “cool”, if you are wear glasses or braces are you not cool, grow up! I will tell you that when I am shopping personally I like the messages of some stores and I will shop at those stores and refer my friends. Why can’t you be a store that carries everything: petite, tall, plus size and regular sizes. News Flash: People don’t want to alienated for being a different size.
My friend Denae Pachucki came up with this last night as she was getting creative!
Are we stooping to his level, sure we are! But I won’t tolerate someone being mean to kids and young adults that are trying to find themselves. If I had 5 minutes of this clowns time I would tell him to take a few minutes and go through his life. Spend your time doing something that people can respect. Just because you are a CEO does not mean you are smart!
Moral of the Story is: I think best said by the Dad in My Big Fat Greek Wedding: We are all different, but in the end, we all fruit!